Nowadays, the method of discovery for a business or product has turned overwhelmingly digital. More specifically, consumers are looking for what they need using internet searches. So as a business, how will you be found by search in the midst of the dense online competition?
Continue reading to get our SEO Specialist’s expert advice on 5 ways to boost your SEO!
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Essentially, you’ll have to learn and implement specific methods in order to be ranked higher in users’ search results. This process is called search engine optimization (SEO), and it is the only true way to give your business a chance of being discovered organically.
SEO is an intricate and complex task that requires time, effort, and knowledge. To give you a head start on how to approach the topic, we interviewed our Digital Manager and SEO Specialist, Gavin Pulsingay, who has over 10 years of experience in the field.
Here are 5 simple (yet effective) ways to boost your SEO, according to his expertise:
1. Consider Your Audience’s Questions
One of the most seemingly simple ways to boost your SEO is often overlooked: considering and catering to your audience’s questions.
Since the goal of search engine optimization is to appear in users’ search results, it only makes sense to anticipate what their search will be. This will allow you to tailor your content to the audience’s questions, providing a higher chance that your page will be found.
Gavin says to “always want to think about your customer’s questions and what THEY want to solve”. This logic can also extend to considering additional factors about your audience including their location, demographics, specific verbiage of their questions, and more. Showing a preview of your content which answers the user’s question will increase the chances of them clicking on and reading it as well.
2. Create Quality Content
It is also important to pay attention to the quality of your content. “It needs to be engaging, well-written, and clearly answering the question your user is looking to solve”, says Pulsingay. You’ll also want to make sure your text is not too brief or too long, in order to capture and keep your reader’s attention.
Creating quality content also includes supporting your pages with additional components such as pictures, videos, and links. Paying attention to all these factors when writing will ensure that the search engine recognizes your content as legitimate and a good potential fit for the consumer’s question.
There are many components that factor into creating quality content, all of which can be considered additional ways to boost your SEO. You can find various resources detailing everything you need to know for page writing, including the following Guidelines for Writing Usable, SEO Friendly Content.
3. Optimize Your Text
Another technique for boosting your search engine optimization is to customize your text to cater to the searcher’s point of view. Specifically, including keywords and phrases will help optimize your content for higher rankings. This is one of the most important ways to boost your SEO because any pages you create that don’t contain optimized text will likely NOT be ranked or found by consumers.
Optimizing your text can also include matching the tone of voice for your platforms for what you want to be found on. This will cater to the search engine’s ranking system to provide a greater opportunity for your page to be found. While this is an intricate and complex topic, you can learn more about How to Optimize Content for SEO through various resources outlining the details of optimized page writing.
4. Don’t Over-Optimize
One mistake people make when aiming to alter their content for preferable search engine results is over-optimization. When writers over-optimize a page, their content becomes at risk of reading as gibberish. So while it is important to use specific keywords or phrases, using too many can make your text hard to read and understand.
Pulsingay notes another concern that already optimized text can sometimes become “recycled, plagiarized, or duplicated” by page writers in an attempt to be found. Making this mistake can cause a search engine to discard your content or discourage potential readers from seeing it.
Overall, you will need to make sure that the websites and pages you create not only make sense but are also original. Keeping these page optimization mistakes in mind will ensure that search engines feel confident ranking your content to be found by your audience.
5. Utilize All Your Resources
Search engine optimization includes more than just customized text and keywords in your content. It is also important to create a thorough online presence for your business. This can come in the form of things like Google Business Profile, social media platforms, a website, local-level mediums, and more. Expanding your online presence using multiple channels “creates more opportunities to be ranked higher by a search engine”, says Pulsingay.
Additional steps you can take include location targeting, getting customer reviews, consistent posting, and post promotion, all of which increase the likelyhood of your business being found via search. You can find even more helpful tools and resources to boost your SEO with 10 Best SEO Tools to Grow Your Website Traffic.
When working on your SEO, always remember that ranking is an ongoing, and often expensive process. You’ll have to accept it as part of your marketing strategy. Because of this, many businesses choose to hire marketing consultants to assist in managing their content- as this process can be daunting and overwhelming for many business owners looking to participate in these ways to boost your SEO.
So while these tips will help you develop a basic knowledge of how to approach search engine optimization, these 5 ways to boost your SEO are just the beginning. Here at MediaScape Advertising, our marketing team can provide in-depth knowledge and expert services to maintain an effective SEO strategy for your company! Contact us today or Learn more here to get started.