Nowadays, consumers are spending more time on social media than ever. As a result, many businesses are turning advertising efforts to these platforms in order to better capture their audience’s attention. So if you’re looking to join your competitors in advertising on social media… look no further. We’re here to answer all your burning questions!
Here are some effective tips and tricks that will teach you all about How to Advertise on Social Media:
Table of Contents:
Why Use Social Media for Advertising?
You may be wondering… What is the big deal about advertising on social media?
Well, there’s a reason so many companies have taken to platforms like Facebook, Instagram, Twitter, YouTube, and TikTok to reach potential customers.
For starters, the volume of people using social media has grown exponentially in recent years. According to Global Digital Insights, over 80 percent of the US population (approximately 270 million) are social media users as of 2022. As a result of this growing market, many different advertising opportunities have emerged to reach the public using social media.
Not only is there potential for advertisements to reach a large volume of customers using these platforms, but they have also proven to be increasingly profitable. In fact, the 2021 Digital Advertising Report shows that worldwide revenue from social media advertising is now expected to reach $252 billion by the year 2026.
Getting Started with Social Media Advertising
Knowing that these platforms offer such a large market of potential customers, you might find yourself wondering exactly how to advertise on social media. Here are some quick tips on getting started:
Use a Business Account
The first step to advertising on social media is turning your profile into a business account. Most platforms will offer this option with fairly simple navigation in settings. Converting your profile to a business account not only offers the chance to create paid advertisements but also often provides analytics and data recaps for post-advertisement analysis.
Build Account Credibility
Next, you’ll need to make sure to build some credibility for your account. When leading potential customers to your profile, it’s important to convey to the user that your business is not only legitimate, but trustworthy and attractive as well. This should include posting regularly, designing attractive and high-quality content, using your current logo and brand colors, and ensuring that all account information is current.
Decide What Content to Advertise
Once you’ve curated a trustworthy business account, you’ll need to decide the type of content you want to promote to potential customers. It is important to tailor your content to your target audience, and to learn the components of What Makes a Good Social Media Ad.
Creating advertisements that stand out to the consumer is essential in grabbing their attention and leading the user to interact with the post. Paying attention to all these components will give you the best chance of creating successful social media advertisements.
What are the Different Types of Social Media Ads?
Now that you know the general basics of how to advertise on social media, we can look more in-depth at utilizing both the free and paid opportunities available.
Free Advertising Opportunities
One of the revolutionary things about social media is the availability of free advertising opportunities. One way to utilize this is by building organic customer relationships. This can be accomplished using content reposts, tags between accounts, and organic engagement (likes, comments, and follows).
Another opportunity that has proven successful for many businesses is the potential through social media to ‘go viral’. TikTok is one platform whose algorithm is known for creating rapid, overnight success for businesses. While viral content can be difficult to predict, organic reach on this mass scale is a new and very appealing potential benefit to social media advertising.
Paid Advertising Opportunities
Paid social advertising opportunities can vary across different social media platforms. You may choose to use a photo or story advertisment on Instagram or Facebook, or create a video advertisement for TikTok or YouTube.
Nearly every socical media platform offers their own form of paid promotions, all of which will come at various costs depending on the app, type of content, ad placement, and length of the campaign.
Boosted/promoted posts are one option (available on platforms like Facebook, Instagram, and Twitter) that is both cost-effective and easy to use. Using post boosting, you can turn an existing social post from your account into a paid promotion. In this case, the platform will simply show your chosen post to a larger audience in order to accomplish a goal of your choosing- website clicks, profile visits, engagement, or otherwise.
Other forms of promoted content such as videos, stories, messenger ads, and carousel ads are available on many social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, and more) providing a multitude of opportunities for monetization.
To continue learning about all the available options, you can find a more complete breakdown of paid social media advertisements here in The Ultimate Guide to Paid Social Advertising.
Taking Your Next Steps
Now that you know the basic tips and tricks for how to advertise on social media, it’s time to look at your next steps.
Once you’re ready to begin advertising, a budget should be allocated for paid advertisments. Next, you’ll want to carefully choose a platform (or multiple) for your promoted content, keeping your target audience in mind. Finally, you can create a plan to design and launch your content!
Once your social media advertisments are live, don’t forget to keep track of their performance. This data will help you to track the success of your promotions and improve strategy for future ad campaigns.
With easy accessibility and so many options, the possibilities of advertising on social media platforms are seemingly endless. While this information provides a quick introduction to how to advertise on social media, there is so much more to successful advertising.
Here at MediaScape Advertising, our marketing experts can help you develop an in-depth strategy to ensure you meet your advertising goals! Learn more here and contact us today to get started.