We all know that Google is the most popular search engine in the world. But in recent years, it’s become more and more fine-tuned as an advertising platform. For a business looking to market its products or services, there’s no better place to be than using Google Ads… And we’re willing to bet your competitors are already there.
Ready to get started? Let’s take a closer look at effectively using Google Ads to advertise your business!
Table of Contents:
Why Use Google Ads?
There is no denying that Google has become the most popular search engine on the internet. They are currently claiming over 80% of the search market share, and even reportedly capturing nearly 95% of all mobile traffic (Hubspot 2023).
When making advertising decisions, you’ll want to direct efforts to the platforms that consumers are most likely to interact with. This is why many businesses find that advertising using Google Ads is practically a no-brainer.
Besides the popularity factor, using Google Ads is also known to provide a healthy return on investment. They estimate that “for every $1 a business spends on an advertisement through their services, the business generates $8 in profits”- meaning that Google Ads is said to “deliver an 8:1 return on investment” (The Social Shepherd 2023).
Choosing a platform with a high ROI is key to successful advertising, making Google Ads a great choice for businesses both small and large.
Creating Your Advertisements
Once you’ve designed a marketing plan to include Google Ads for your business, it’s time to dive into creating your campaign and subsequent ads. Before getting started, don’t forget to carefully consider measurable factors such as your business goals, advertising objectives, target audience, and budget.
Keep in mind also that in order to begin using Google Ads, you’ll first need to create or log in to your Google account.
1. Navigating Campaign Creation
The first step to using Google Ads will be campaign creation. This includes various settings including (but not limited to) budget parameters, location, language, scheduling, and finally targeting and audience selection. You’ll also be given the opportunity to define ad groups in order to organize your advertisements within a campaign.
Before your campaign launches, all these factors should be carefully set up to ensure the optimal running of your advertisements. To learn more about navigating these steps, you’ll want to do plenty of research on the topic- including How to Run Google Ads in 2023.
2. Creating the Ads
Once you’ve followed the initial prompts to begin ad creation, you’ll be able to create advertisements. Ad creation can come in various forms, depending on the format you choose. When designing, keep in mind that ads should always reflect the message you want to convey to your audience.
It is also crucial to choose copy that is both descriptive and attention-grabbing for your potential consumers. Remember that keywords should also be present in your copy (including headlines and descriptions) for optimal SEO!
After these steps are complete, you’re ready to launch a Google Ads campaign!
Making the Most of Your Budget
While using Google Ads is already set up to deliver higher-than-average performance for your business’ marketing, you’ll still need to use an effective bidding strategy. This will help ensure you’re getting the best possible results for your budget.
Using a Certified Google Ads Agency to run these advertisements and execute your marketing plan is a great way to deliver the best possible results for your budget. An experienced team will work with you to help align your business goals to the correct Google Ads objectives, settings, placements, bidding, and more- giving you the best chance at securing ideal ad performance.
Analyzing Ad Performance
Finally, you’ll discover that Google Ads has built-in technology to provide detailed results summaries for your advertising efforts. This includes various categories of data and graphics that will provide a summarized report of performance for your ad campaigns.
The advertising platform also offers tracking and conversion measurement features (which can be specified during campaign creation) that will help you to monitor your campaign, track specific actions, and collect lots of helpful information about the performance of your ads.
If you choose to hire a certified marketing agency when using Google Ads, you can expect that they may also deliver a more in-depth summary of ad performance using additional tracking software systems. This data will be useful in determining the effectiveness of your advertisements so that you can tailor future ads for improved performance.
Get Started Today!
So if you haven’t done so already, it’s time to add Google Ads to your marketing plan.
While these helpful tips will give you insight into how the platform works, we’re only just scratching the surface. Using Google Ads can be a complicated and time-consuming task, so using a Certified Google Ads Agency is a great way to help guide you through the process and turn your business goals into tangible results.
Here at MediaScape Advertising, our marketing experts can help tailor and execute your advertising plan to ensure the best return for your advertising budget! Contact us today or Learn more here to get started!